A Fan That Earns You Rs.2/per day For 20 Years or A Fan That Pollutes The Environment – What Would You Buy?

A Fan That Earns You Rs.2/per day For 20 Years or A Fan That Pollutes The Environment – What Would You Buy?

From Superfan, India’s first super energy efficient ceiling fan

A comparison of BLDC fans with other popular premium ceiling fans in India

Ceiling fans are ubiquitous in India, and their prices generally range from Rs. 1500 to Rs. 10,000. Every year about six crore ceiling fans are sold in India, and about 15% of them are premium fans. In the ceiling fan industry, premium fans are fans that cost more than Rs. 2500.

The only significant difference between economy fans and most premium fans of top brands such as Crompton, Orient, and Havells is the aesthetics. Typically, these premium fans are marketed by boasting some valueless features like higher RPM, Larger motor, Anti-dust, etc. Check this article on why these are all misrepresentations.

Consumers of these premium fans have a valuable option that offers more benefits. This valuable option is a BLDC fan that costs about the same as these regular premium fans but offers remote interface, longer warranty, stable operation, eco-friendly operations, and much more [1].

BLDC fans consume less than half the power of a regular ceiling fan (and premium fan) while delivering the same airflow and better comfort. The cost of  BLDC technology makes these fans cost more than economy fans. The primary USP is the payback of the initial extra cost of electricity bill savings. For a consumer who chooses premium fans, instead of payback, the BLDC fans earn Rs.2 every day in the form of electricity bill savings from day one. These savings would continue for the next 20 years. The personal benefit is complemented with the social benefit of avoiding about 1 kg of CO2 emission every day, leading to a safer future for our children.

Some popular premium fans that are not powered by BLDC motors are listed here, Crompton Aura Prime, Havells Enticer Rose Gold, Havells Zester, Orient Wendy, Bajaj Euro NXG, Usha Elsa, Usha Striker, Khaitan Adore, Candes Breeza, Luminous RIO BELAIR, Luminous Deltoid, V Guard Superflo, and POLYCAB Flux. If you are consumer planning to buy one of these fans, please consider BLDC ceiling fans like Superfan, inventors of BLDC fans in India. Moreover, Crompton, Havells, and Orient have recently released BLDC models on their line up by borrowing or outsourcing the technology. The major caveat in their case is the reliability of their designs in the long run.

Below is a comparison between Superfan Super X1 and popular premium ceiling fans in India:

Choosing a BLDC fan over these regular premium fans is a no-brainer. If you still have reasons NOT to choose BLDC fans, please leave a comment.


1. N. C. Lenin, S. Padmanaban, M. S. Bhaskar, M. Mitolo and E. Hossain, “Ceiling Fan Drives–Past, Present and Future,” in IEEE Access, vol. 9, pp. 44888-44904, 2021, doi: 10.1109/ACCESS.2021.3052899.

8 thoughts on “A Fan That Earns You Rs.2/per day For 20 Years or A Fan That Pollutes The Environment – What Would You Buy?

  1. 1. Can you throw some light on how superfans are environmental friendly when their life is over. 2. I have working old fans which are 30 year old , how do I recycle them ? Do you take them in exchange?

    1. Dear SuperFan, we are glad that you asked this question. Superfans are environmentally friendly because of various reasons that include:
      1. Power savings which eventually reduce the carbon emissions
      2. No plastics involved in the packaging of the product
      3. The e-waste during the manufacturing process is properly recycled or disposed

      If you have an old ceiling fan, you can scrap the entire fan as it is. Sorry, at the moment in Superfan we do not have any exchange policy for ceiling fans.

  2. hi, i wanted to catch you up on this.

    i’m confused between your superfan and
    atomberg, jupiter, ottomate BLDC smart fan,
    panasonic BLDC, or ONECO , icco one fans??

    so which one are true companies really manufacturing their fans, and which ones are just marketing firms?

    any comments on the different BLDC motor advertised by atomberg? 28w vs 35W?
    is there any hidden tech in 28w or 30w BLDC motor that makes it more efficient in atomberg?

    also the “natural breeze mode in super A1” is same as the 1/f Yuragi in panasonic?
    the actual natural breeze pattern

    1. Hi Shrey,
      The distinctions between these brands are not just manufacturing and marketing, there is an addition – designers, manufacturers, marketers.
      • Designers – Develop their own technology.
      • Manufacturers – Borrows/Copies/Licenses technology and manufacture on their own.
      • Marketers – Buys from a manufacturer and puts their label.
      From your list, we can categorize your list as follows,
      • Superfan
      o We were the first super energy efficient ceiling fan in India and our company is one of the premier motor control experts in the country. We have patents on our design.
      • Superfan
      o We manufacture our fans in Coimbatore India.
      • Atomberg
      o They derive the design from TI and manufacture their fans in Mumbai and Hyderabad.
      • Jupiter
      o They derive the design from other manufacturer and manufacture their fans from Delhi.
      • Ottomate, Panasonic, OCECO, Crompton
      o These brands borrow the design and outsource their manufacturing to others. In the case of Crompton, they outsource their BLDC fans to a Chinese manufacturer.
      Difference between 28W and 35 W.
      Superfan released the first super energy efficient ceiling fan in 2012 and marketed it as 35 W even though the certified power consumption was 33 W. When other brands followed our footsteps they began citing power consumption less than 35 W to gain an edge.
      In reality, it is just a marketing gimmick. Consider this, if Atomberg fans are giving 230 CMM air delivery at 28 W, what would be the air delivery at 35 W? If it more than 230 CMM then it would make a good business sense to market the fans as the fans that give 260 CMM air delivery better than any other fans. After all, fans are for giving airflow rather than save power.
      Over the years, Atomberg has been using cheap marketing gimmick to gain an edge in the market by bending the facts. We have to be honest their fans are very good BLDC fans, and there is a reason that they lead the market in certain segments. It is just disappointing that they have to resort to cheap tactics to trick customers.
      A1- breeze control
      There is no smart algorithm to simulate a breeze, it is a simple toggling signal between two speeds( 3 and 5 or 1 and 3). The natural ramp up depending on the load on the fans determines the period of the speed oscillation. Sorry, we are not aware of the mechanism in Panasonic. The presence of a microcontroller in BLDC fans offer an unlimited control over the speed of the fans so simulating a certainly required speed oscillation is simple development. We never got any market requirement for a complex breeze algorithm, so we never bothered to develop it further.
      We sincerely appreciate your question, you seemed to be doing your research before buying a fan. There are certainly vital aspects that must be considered while choosing BLDC fans, please indulge us for the following advice,
      • If you are buying BLDC fans to save pollution by reducing power consumption. Check if the packaging is plastic-free? In average each fan packing has about 300gm of plastics! An energy-efficient solution must be wholly sustainable.
      • If you replacing a working condition AC induction motor fan that is not used more than 2 hours a day, please reconsider your purchase. As replacing a working fan that is not used enough may not justify a replacement would waste materials.
      • Consider supporting Indian manufacturers and designers when you buy appliances. It will shift our economy to come up with future solutions. Beware that Indian brand may not mean the business in Indian.
      • Look up Superfan’s youtube channel to repair your won BLDC ceiling fan, so the energy cost of repairing your fan can be saved.

      1. Thank you for your quick reply.

        I REALLY hope you develop that 1/f function, as its supposed to imitate the natures actual natural breeze, it’ll also add more value to your fans! (https://fan.my.panasonic.com/yuragi) — link for reference.

        also i want to tell you, the reason i didn’t choose superfan this time is i read some reviews about very cheap, generic quality of plastics cups for your fan.
        the plastics don’t look/feel nice.

        any plans to change the quality of plastics ? or design of the cups?

        also waiting for your secret Q series fans!

        the new floor we are building in our house, i really hope to get all superfans, so that they all can work with one remote!

        1. Thanks for the link and being candid.

          Breeze mode: Sure we will put it in our list.

          Plastics: There is nothing cheap or generic about it. We have designed the shape ourselves and take care of the quality. But Each one to their own.

          Our Q fans would have a different shape canopy(cup).

          Please contact us mid-November, as we will be launching the New series – Q around that time.

    1. Yes, we could deliver your 1400mm ceiling fan at your doorstep. All superfan models have a five-year manufacturer’s warranty. To know more details please call +91 98980 57700 or 1800 425 78737 (toll-free)

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